iFanboy recently ran an interview with Tom Brevoort, Executive Editor and Senior Vice President of Publishing, and David Gabriel, Senior Vice President of Sales, about Marvel: Season One; a series of original Graphic Novels that feature The Fantastic Four, Daredevil, The X-Men, and Spider-Man.
The interview included a very interesting answer from David Gabriel:
iF: With the recent demise of Borders, there’s a bit of fear around the book store market. Assuming these books are being positioned outside of the Direct Market, how do you feel about introducing this type of book to the book store market as it exists now?
DG: I understand why you might make that assumption, but I want to be clear that the direct market is still our #1 source for getting this type of material out to all consumers. It’s up to us and our retail partners to work on methods of driving new faces into those stores. This content in every Season One story is what we believe is perfect for bringing new readers into both comics and comic stores.