VALIANT’S SUPERHERO X-O MANOWAR INSPIRES USA LUGE ATHLETES
First-of-its-kind Partnership Results in Superhero Race Suits
Valiant Entertainment, one of the leading comic character-based entertainment companies, will design the competition and practice race suits for the USA Luge team through 2014. The USA Luge National and Junior National teams will wear Valiant-designed race suits for the 2012-13 and 2013-14 World Cup and World Championship seasons. This groundbreaking partnership marks the first time ever that an entertainment company has outfitted a national sports organization with uniquely designed uniforms inspired by a comic book character. Valiant and USA Luge will also work together to create the look of the team’s race gear when they compete at Sochi, Russia during the 2014 Olympic Winter Games. The partnership also includes other marketing and cross-promotional opportunities.