DC ENTERTAINMENT KICKS OFF SAN DIEGO COMIC-CON BY UNVEILING ONE-OF-A-KIND JUSTICE LEAGUE CAR
Kia Motors America Teams Up with Industry Legend Jim Lee to Customize Vehicle On-Site in Front of Live Audience; All to Support ‘We Can Be Heroes’ Giving Campaign
eBay Hosts 10-Day Online Charity Auction
to Benefit the Horn of Africa
DC Entertainment (DCE) opened San Diego Comic-Con today with a blend of artistry and giving, unveiling the JUSTICE LEAGUE-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience. Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight JUSTICE LEAGUE-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner.
Following the unveiling, DCE President Diane Nelson announced that the newly revealed JUSTICE LEAGUE car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign. Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com/wecanbeheroes.