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VALIANT ENTERTAINMENT Unveils New Logo

October 22, 2013April 23, 2012 by The Comic Book Critic

VALIANT ENTERTAINMENT Unveils New Logo

Press Release

To officiate its return to monthly publishing this May, Valiant Entertainment is proud to unveil a new interpretation of the iconic Valiant compass logo by award-winning graphic designer Rian Hughes. The newly redesigned logo — along with Valiant’s new distinctive trade dress, also designed by Hughes — will first see print on May 2nd with the release of X-O Manowar #1 by New York Times best-selling author Robert Venditti (The Surrogates) and Eisner Award-winning artist Cary Nord (Conan).

"It is always a challenging and interesting project to design the visual identity of a publisher from the ground up in every detail — logo, trade dress, title logos — and to cohesively pull all these elements together so one strong visual identity emerges.

DC Entertainment Adds Life to Their New Logo

January 19, 2012January 19, 2012 by The Comic Book Critic

New DC Entertainment Logos in Full Color!

Last week it was revealed that DC Entertainment was getting rid of the “swoosh” logo in favor of a newer, more modern look. The new “peel away” logo was quickly dismissed by many as ugly, plain and generic. Well, today, DC officially announced their “new brand identity” along with some examples and uses of their logo, which is based on the appropriately named Gotham font.

While I was one of those who hated the original design, which turned out to just be a template, I can tolerate the examples that DC has provided. I still don’t really quite like the new sleeker look entirely, but it looks much better then the basic design in black and white.

Take a look at the designs below and let us know what you think. You can also take our poll over on the right sidebar. —->

DC Applies for New Logo Trademark

January 16, 2012January 13, 2012 by The Comic Book Critic

New DC Entertainment Logos?

Warner Bros. has applied for a trademark on a new logo for both DC Comics and DC Entertainment. The logo, which looks like a pulled or flipped back letter D sticker exposing the letter C, may be replacing the current swoosh logo that was introduced in 2005. The swoosh logo had replaced the popular DC bullet design that was introduced back in 1976.

The trademark on the new “sticker” logo was applied for in black and white. According to the trademark, “Color is not claimed as a feature of the mark. The mark consists of the letter “D” flipping back to reveal the letter “C” and DC ENTERTAINMENT.”