ReEvolution

Marvel NOW!: Behind The ReEvolution Video Series

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Marvel & MTV Announce Marvel NOW!:
Behind The ReEvolution Video Series

Marvel NOW!: Behind The ReEvolution

In-Depth Online Documentary Explores
The Biggest Comic Event of the Year

Press release

Get ready for a behind the scenes look at making comics like never before as Marvel and MTV Geek have once again joined forces to produce Marvel NOW!: Behind The ReEvolution! This all-new video series going behind the scenes of the year’s most anticipated comic book event grants fans unprecedented access into the Marvel offices, creative retreats, key planning meetings and creator studios! This new documentary from MTV Geek shows just how NOW! was developed by the brightest minds in comics. Each episode will debut exclusively on MTV.com beginning October 10.

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Aurasma and Marvel Comics Team Up to Provide An Augmented Reality Experience

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MARVEL AND AURASMA UNVEIL

“MARVEL AUGMENTED REALITY”

Marvel_AR_Splash1

Aurasma will be releasing their Augmented Reality app on April 2nd as part of Marvel Comics’ Marvel ReEvolution Initiative.

The Marvel AR app will be powered by Aurasma and will be released on April 2, 2012 for iOS and Android devices.

You can read the Marvel ReEvolution announcement here.

Press Release

Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

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Marvel ReEvolution – An Augmented Reality Initiative from Marvel Comics

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We Want YOU To Join The Marvel ReEvolution!

Top Comics Publisher Announces Historic Initiative
To Reshape The Comic IndustryMarvel_ReEvolution

Marvel Comics has finally announced their new initiative that Joe Quesada has been hinting at on his Twitter feed for the past week.

Marvel ReEvolution is an augmented reality initiative that bring together both digital comics and print comics into an interactive experience.

Although Valiant Entertainment has created an augmented reality experience for their first issue of X-O Manowar, Marvel seems to be going all in with their AR app. I believe that this adds much more value than just including a digital copy voucher in their print comics.

I just hope that this doesn’t mean significant price increases or lowered print page counts in the long run. It’s still too early to tell how this will play out, but I’m looking forward to checking out these AR comics when they see print in April 2012.

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