DC Comics has hired Nielsen, a company known worldwide for their production of TV ratings, to compile data relating to their New 52 relaunch efforts. This week through Friday, October 7th, Nielsen will offer an online survey specifically targeted to people who have purchased and read any or all of DC’s September offerings.
DC seems to be moving in the right direction in assessing who’s buying and reading their products. This data can be very influential in helping them find their weak points and their strengths, but it can also cause as many problems as it can potentially solve.
The data can present a clearer picture of DC Comics buyers than they have previously been able to see, but it’s still very early to compile significant data in what seemingly is a “one off” survey. The cost to run a professional ongoing survey over the course of several months might be too high to justify. DC could get a clearer picture of their demographic after the initial launch has settled in, maybe DC can have another survey in 6-12 months?