David Gabriel

All Marvel Ultimates Titles Will Include A Digital Download Code Starting in January 2012

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Marvel’s Ultimate Comics offers FREE digital copies in 2012!

UltimateComicsSpiderMan_6_Cover

UltimateComicsSpiderMan_6_CoverStarting in January 2012, Marvel Comics will include a free redeemable digital download code in all their Ultimate Comics titles. Marvel just recently started their free digital download program with the release of Avenging Spider-Man #1, which was also polybagged to protect the codes, which are printed on the inside back cover, from being stolen. The Ultimate Comics titles will also be polybagged for the same reason.

The program begins with Ultimate Spider-Man #6 in January, followed by Ultimate X-Men #7 and Ultimates #7 in February, and will continue with subsequent Issues.

UltimateComicsUltimates_7_CoverMarvel has been criticized lately for lowering the page count on some of their $3.99 titles as DC has tried to maintain a lower price point by offering many of their books at $2.99. Some Marvel fans feel that they’re not getting $3.99 worth of value for their money. DC has also offered digital downloads in a few of their titles, but for a dollar more.

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Marvel: “The Direct Market is still our #1 source” or is it?

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seasononeSpiderManiFanboy recently ran an interview with Tom Brevoort, Executive Editor and Senior Vice President of Publishing, and David Gabriel, Senior Vice President of Sales, about Marvel: Season One; a series of original Graphic Novels that feature The Fantastic Four, Daredevil, The X-Men, and Spider-Man.

The interview included a very interesting answer from David Gabriel:

iF: With the recent demise of Borders, there’s a bit of fear around the book store market. Assuming these books are being positioned outside of the Direct Market, how do you feel about introducing this type of book to the book store market as it exists now?

DG: I understand why you might make that assumption, but I want to be clear that the direct market is still our #1 source for getting this type of material out to all consumers. It’s up to us and our retail partners to work on methods of driving new faces into those stores. This content in every Season One story is what we believe is perfect for bringing new readers into both comics and comic stores.

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