Augmented Reality

Marvel AR iOS and Android App Gets Exciting New Upgrade

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Marvel’s All-New Marvel AR App
Available For Download Today!

Marvel AR

Marvel AR, the app that allows users to augment their comic book experience, just got a major upgrade today for Android and iOS. Download the app below!

 

Marvel_AR_LogoPress Release

Earlier this year at SXSW Interactive, Marvel announced an exciting update and upgrade to the Marvel AR App, powered by Aurasma. Today, Marvel is proud to announce that the new AR app update can be downloaded today via the iTunes and Google Play! Scan select Marvel products featuring the AR logo to unlock exclusive content starring the world greatest Super Heroes and the industries greatest creators!

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Aurasma and Marvel Comics Team Up to Provide An Augmented Reality Experience

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MARVEL AND AURASMA UNVEIL

“MARVEL AUGMENTED REALITY”

Marvel_AR_Splash1

Aurasma will be releasing their Augmented Reality app on April 2nd as part of Marvel Comics’ Marvel ReEvolution Initiative.

The Marvel AR app will be powered by Aurasma and will be released on April 2, 2012 for iOS and Android devices.

You can read the Marvel ReEvolution announcement here.

Press Release

Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

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Marvel ReEvolution – An Augmented Reality Initiative from Marvel Comics

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We Want YOU To Join The Marvel ReEvolution!

Top Comics Publisher Announces Historic Initiative
To Reshape The Comic IndustryMarvel_ReEvolution

Marvel Comics has finally announced their new initiative that Joe Quesada has been hinting at on his Twitter feed for the past week.

Marvel ReEvolution is an augmented reality initiative that bring together both digital comics and print comics into an interactive experience.

Although Valiant Entertainment has created an augmented reality experience for their first issue of X-O Manowar, Marvel seems to be going all in with their AR app. I believe that this adds much more value than just including a digital copy voucher in their print comics.

I just hope that this doesn’t mean significant price increases or lowered print page counts in the long run. It’s still too early to tell how this will play out, but I’m looking forward to checking out these AR comics when they see print in April 2012.

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